Aussie Personals

Jaron wrote an intriguing post today on
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The online dating industry spends hundreds of millions of dollars each year to attract visitors. Unfortunately, the majority of visits begin and end on first page the visitor encounters. Called “bouncing”, this single issue is responsible for millions of dollars of lost revenue in the online dating industry.
Gauging the amount of end-of-year predictions on popular marketing blogs, 2010 has been declared “the year of conversion rate optimization” – and the online industry is uniquely poised to take advantage of this.
To address this emerging trend, Onlinedatinginsider has teamed up with WiderFunnel Marketing Optimization to present this free webinar, “How Landing Page Optimization Will Explode Revenues for Online Dating Industry Leaders in 2010″.
Join us on Tuesday, January 19, 2010 2:00 pm EST in this interactive webinar, as WiderFunnel introduces Conversion Optimization to the Online Dating industry and shows you how to increase your online conversion rate (plus, bonus, you could win a [...]

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dave@digicraft.com wrote an intriguing post today on
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RT @AdviceToWriters: Writing is the only profession where no one considers you ridiculous if you earn no money.JULES RENARD
#writingquote #
Do Publishers Still Need Authors?: http://bit.ly/4TBGAL #
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Author reports bad Amazon reviewers "to the FBI": http://bit.ly/7Kk1OW #
Why A Christmas Carol was a flop for Dickens: http://bit.ly/7wks2f – Luckily Self-Publishers today have eBooks and POD #

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Jaron wrote an intriguing post today on
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Magnetu is the world’s first personal Mobile Social Networking fashion accessory that socialize you with people around you.
FriendFinder IPO Update: There has been talk about a FriendFinder (which also owns Penthouse) IPO for quite some time. Starting in the summer of 2008 there has been a number of developers and executive staff who have left or been let go from the company. A year ago I wrote that FriendFinder Networks Announces IPO Filing. Shortly thereafter I mentioned the FriendFinder IPO update. On Tuesday October 13, 2009, Friendfinder said it intended to complete it’s IPO process by the end of the year. With nine days left in 2009, what are the chances that FriendFinder is going to live up to it’s promise?
Israeli start-up Jajah, which allows users to make international phone calls via the Internet, will be sold to Telefonica’s mobile phone unit O2 this week. Jajah powers several dating [...]

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dave@digicraft.com wrote an intriguing post today on
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Authors and Publishers Argue Over Digital Rights to Older Books: http://bit.ly/8EanDd #
RT @paulkbiba: GoodReader now has a light version http://twurl.nl/yjj55d #
RT @sixsentences: MiCrow: Call for Submissions http://bit.ly/5XslmJ #
Happy Solstice ! #
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RT @andreagoulet: RT @zaneology: Twitter Is Already Profitable! – Mashable http://bit.ly/7JJtk4 #

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Jaron wrote an intriguing post today on
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Spark Networks, operators of such popular online dating destinations such as JDate.com and ChristianMingle.com, has merged AmericanSingles.com and Date.ca into Spark.com. Having suffered ongoing declines in membership across the majority of their dating site portfolio, Spark has decided that it is now going to compete with Match and eHarmony/Chemistry/Perfectmatch, while attempting to keep the majority of member activity free.
Snip:

One exciting new Spark.com feature is the free Color Code Personality Test, a compatibility exercise required of all new members to help them learn more about themselves by providing insight into strengthening and building existing relationships and learning how to get new relationships off to a better start.
Other features include a profile photo prerequisite for all new members to encourage authenticity and visual representation; the ability for all members (including non-subscribers) to access email messages to promote communication; and more photo upload space, allowing members to better express themselves with up to [...]

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Jaron wrote an intriguing post today on
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White label dating platform providers continue to duke it out over at Online Personals Watch. The tone of the accusations does not bode well for the vendors involved. Many of which have contacted me about the skirmish. Private label companies are eager for dating startup business as well as companies who decide not to run their own custom sites any longer. Its a potentially lucrative market which is not well served by the unprofessionalism constantly displayed by vendors. If you can’t say something nice…
Met with Online Buddies yesterday, turns out their offices are five minutes from mine. Boston is quite the hotbed of online dating companies, as is Toronto, Miami, Dallas and LA.
Had a brief conversation with Jeff Hancock, who’s recent Deception on Internet Dating and Social Networking Sites video I found incredibly fascinating.
Jeff recently attended an event at the University of Oxford, where Eharmony Labs is supporting the Me, [...]

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Jaron wrote an intriguing post today on
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Dating Factory December Update
This week Dating Factory have introduced an optimised pricing model for those dating affiliate partners who run Disabled Dating sites with us.
Cross promote not only to different niches (Adult, Dating, Gay) but also different niche markets within one niche. (Ed note: white label providers make most of their money in the adult markets.)
Performed AB testing on selected websites and came up with interesting results regarding how particular colours and design layouts affect your customers. New templates resulting from these tests have been implemented and are now available.
The big Christmas Countdown is still going on and has increased free to paid conversion rates on the sites throughout the system by 3.7% so far.
Matchmaking Pro Update
Last week I participated in the Matchmaking Pro webinar. their new suite of tools for matchmakers, including white-label dating, was impressive. Matchmakers should check out the system, which is focused on managing leads, clients [...]

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dave@digicraft.com wrote an intriguing post today on
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As the online dating industry starts it’s busy season and prepares for iDate in January, I’m going to be mentioning a number of resources that dating sites can take advantage to make 2010 the best year yet for the online dating industry.
First up, email marketing. Except for a few sites, email from dating sites to members remains an afterthought. Dating sites know who members clicked on, who they emailed, the last time they received an email and a whole lot more. Why then, is this valuable information not embedded dynamically into emails?
Lyris is running a webinar on January 12 that you might be interested in.

For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high… how can email marketers deliver better results in 2010?
Spend an [...]

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Dating Advice wrote an intriguing post today on
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How to date women

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dave@digicraft.com wrote an intriguing post today on
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Not Tweeting – Just writing at the moment #

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