Is Your Credit Card Company the Next eHarmony?
dave@digicraft.com wrote an intriguing post today on
Here’s a little taster
As online dating continues to evolve in the direction of enhanced personality matching systems, including visual profile bulders and DNA tests, let us not forget the question, What Does Your Credit-Card Company Know About You?
Takeaway quote: “If you show us what you buy, we can tell you who you are, maybe even better than you know yourself.” Think of the implications of adding credit card data to your dating profile.
Martin could often see precisely what cardholders were purchasing, and he discovered that the brands we buy are the windows into our souls — or at least into our willingness to make good on our debts. His data indicated, for instance, that people who bought cheap, generic automotive oil were much more likely to miss a credit-card payment than someone who got the expensive, name-brand stuff. People who bought carbon-monoxide monitors for their homes or those little felt pads that stop [...]
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